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Growth Specialist
About Brandlight
Brandlight is at the forefront of generative AI innovation, helping brands uncover how they are perceived by AI engines like ChatGPT and Google’s AI Overview. Our mission is to empower businesses with actionable insights to optimize their visibility and influence in the age of AI-driven search. Join our team and help us build the next generation of tools that shape the future of brand management.
About the Role
As a Growth Specialist, you’ll be responsible for identifying opportunities to scale customer acquisition, optimizing marketing funnels, and driving measurable business outcomes. You’ll work closely with marketing, product, and sales teams to execute campaigns that resonate with our target audience and position Brandlight as the leader in generative AI brand management.
Responsibilities
- Analyze customer journeys to identify growth opportunities across acquisition channels (paid ads, SEO, email marketing, and social media).
- Design and execute A/B tests to optimize conversion rates and improve campaign performance.
- Collaborate with the marketing team to develop compelling content aligned with Brandlight’s positioning and messaging.
- Monitor campaign performance using analytics tools (Google Analytics, Mixpanel) and provide actionable insights for improvement.
- Research competitor strategies and identify gaps in the market to position Brandlight effectively.
- Work with product teams to align growth strategies with user needs and product capabilities.
- Develop partnerships with industry leaders to expand Brandlight’s reach and credibility.
Requirements:
- 3+ years of experience in growth marketing or business strategy roles.
- Proven track record of scaling customer acquisition through paid ads (Google Ads, Facebook Ads Manager) and organic channels (SEO, content marketing).
- Expertise in analytics platforms (Google Analytics, Mixpanel) and CRM tools (HubSpot, Salesforce).
- Strong understanding of A/B testing methodologies and data-driven decision-making.
- Excellent communication skills with the ability to craft compelling narratives for different audiences.
- Familiarity with generative AI technologies is a strong plus.
Why Join Us?
At Brandlight, you’ll have the opportunity to work at the intersection of AI innovation and brand strategy. We’re a fast-growing startup led by repeat entrepreneurs, elite technologists, and marketing leaders who are passionate about reshaping the future of brand management.
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