Shaping the Future of Brand Perception
In the article titled, "This Startup Helps Marketers Understand What AI Says About Them," Adweek highlights how Brandlight is helping brands navigate and optimize their presence across AI-driven platforms like ChatGPT and Perplexity.
Brandlight has successfully secured $5.75 million in pre-seed funding, led by prominent VC firms Cardumen Capital and G20 Ventures. Our mission is clear: we're here to empower brands by analyzing millions of prompts across AI search engines, identifying how these AI systems perceive brands - whether positively or negatively - and pinpointing strategic opportunities for brands to improve their visibility and sentiment online.
Insights Directly from Brandlight
Uri Gafni, our Chief Operating Officer, explained to Adweek: “We create a heat map of the internet and provide brands with prioritized actions and opportunities in order to improve that baseline of visibility and sentiment.”
Why It Matters
As AI-driven platforms become central to how users gather information, Brandlight's unique insights into how brands appear in AI-generated content are increasingly crucial. We provide a comprehensive view, tracking not just brand sentiment but also the specific sources that AI platforms reference when discussing brands.
What's Next for Brandlight
We're excited about what lies ahead! The new funding will accelerate our research and development efforts and help us broaden our market reach. Currently working alongside Fortune 500 companies and digital agencies, we're committed to continually innovating and enhancing the tools brands use to succeed in the rapidly evolving AI landscape.
You can read the full Adweek article here.
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