AI Ads
AI ads intelligence, built for enterprise brands
See who's advertising on the answers about your brand, optimize every conversation your ads ran in, cover what your content can't reach and know which creatives are worth paying for.
Trusted by Global CMOs & Fortune 500 Brands
"With Brandlight’s new AI Ads engine, we delivered 4× the performance for our client’s OpenAI Ads account
—in under 24 hours."
The problem
Most of your ChatGPT Ads budget lands in conversations that will never buy
Advertisers on ChatGPT are flying blind. You can't see who else is in the auction, what creatives are working, or which conversations your ads showed up in.
You pay for the wrong conversations
A conversation about your product and one about something unrelated cost you exactly the same.
You can't see
your competitorsA rival can outbid you in the conversations that sell your category, and you'd never know.
You can't report
on any of itImpressions and clicks is the whole report. Bid and context hint are the only toolkit.
Meet Brandlight Ads
Win AI ads. See and measure your share against every rival, the answers where a competitor's ad runs on your own brand, and every competitor ad with its copy, its landing page and the conversations it won.
Make AI ad decisions with real data
Hijacked adsAdvertise where buyers already asked for you
Get every answer where an AI mentions your brand and a rival's ad runs alongside it, split by whether the question named you or not. Open any one to read the conversation and see their ad exactly as it was served. Those answers are the cheapest campaign you will ever brief.
Wasted spendCut the spend that was never going to convert
Get the conversations your ads landed in that had nothing to do with what you sell, ready to exclude before your next bid change. Take the same list to your agency as a work order.
Ad visibilitySee where you stand against every competitor in your category
Measure your ad presence against every competitor, across any date range. Then read it against what AI already says about you organically, so earned and paid sit on one chart.
Grow overall AI visibility with paid coverage
Point budget at the answers where you don't appear organically.
Your overall AI visibility goes up while your organic score stays untouched, because ads are excluded from it.
Most of those answers carry no ad at all today, so there is less competition
for them than there will be next year.
- Already won organically36%
- Paid44%
- Uncovered20%
Know what owning your category in ChatGPT costs
See how much of your category's conversations you hold today, what your ads add on top, and what more coverage would cost. Break it down by funnel stage, category or sentiment. Take a number to the business unit instead of an argument.
Launch creative that already works
See every competitor ad running in your categories, with its copy, its landing page, how many conversations it reached and which other brands it showed up beside. An ad still running after three months is one they are making money on, and what they pay for is a target list for your content team.
How to engage
Three ways to work with us, starting at a login
Layer one is a finished product on its own. Moving up is your call.
Intelligence
Logins to the dashboard: coverage, hijacked ads, wasted spend, competitor creative. Your media keeps running exactly as it does now.
Insights & recommendations
Everything above, plus the change to make each cycle on hints, ad groups and creative. We do the analysis, you approve the change.
Managed service
We build and run the ChatGPT campaigns end to end. Teams with media staff in house, usually stay on layer one or two, and that's fine.
What marketing leaders love about Brandlight
With Brandlight, we gain full clarity into our AI visibility - transforming insights into measurable growth, smarter positioning, and stronger customer reach.
The Brandlight platform has been essential in providing the visibility we needed and we're highly impressed with the ongoing development of new capabilities and modules within the platform.
With Brandlight, we can finally measure and improve our AI-driven visibility - turning discovery into revenue, competitive edge, and expansion.
Win AI Visibility together
Join the world’s leading enterprises working with Brandlight. Get an actionable platform, proven playbooks, and a dedicated AEO team working with you to turn insights into measurable results.
Loved by the teams using Brandlight
4.9/5 · 240 reviews
Frequently Asked Questions
Where does this data come from? Are you connected to the ad platforms?
From the AI monitoring we already run for your brand, not from an ad-platform integration. That is why it needs nothing from OpenAI, nothing from your ad account, and nothing from your agency. Your team can walk through the detail with us under NDA.
How do you know what a real user actually sees?
What we record is what someone in that market would have seen on the day, ads included, from the geography the answer was served in. If a comparison ever turns on this, ask any vendor to show you the conversation behind a number rather than the number.
Can I see my own ads if my agency owns the account?
Yes, and it works the same either way. This is also the one report your agency cannot produce for you, because ChatGPT does not give it to them either.
Someone else is advertising on answers about my brand. Can I see who?
Yes, and it's usually the first thing customers look at. You get the answers where an AI mentions you and a competitor's ad appears alongside, split by whether the question named you, with the conversation and their ad behind every count.
What can I actually optimize, if there's no real targeting?
Bid and context hint are the two settings ChatGPT gives you. Each cycle you get the specific change to make on one of them, plus the creative change to run with it, and the measured result of the last one. Nothing applies without your approval.
How do I know an impression was worth paying for?
Relevancy rate. It is the share of your ad appearances that were actually about what you sell, so budget spilling into unrelated conversations shows up as a number you can act on instead of hiding inside a healthy-looking impression count.
How big is this market for us, and how much inventory is left?
You get the demand in your categories and what a given share of it costs to hold. Before you spend, that figure is modelled. After launch it is measured and it sharpens every cycle, and the readout always says which one you are looking at.
How do I measure it without a pixel?
UTM tags and a landing page you control. That is what exists today. We have no pixel, so nobody should promise you closed-loop revenue attribution on this surface, including us. One enterprise pilot ran on UTM alone, with legal blocking the pixel, and still recorded application completes the team had not expected.
Do you replace our media buying?
No. Your agency or your in-house team keeps buying. We supply the relevance read and the cycle change that ChatGPT does not report. If you do want us to run the campaigns, that is layer three, and most teams with media staff in house don't.
Ready to Compete in the AI Economy?